Store Artist
While working at Trader Joe's Grocery Store in Westfield, NJ, I had the opportunity to join the art department. Producing a variety of signs from Product Tags (also known as "Shelf Tags"), Product Displays, Price-Point Value Signs, and much more! I have had to hone my typography and design skills to maintain a cohesive style that aligns with the brand's unique identity.
Below is a selection of my work.
Jump to a Section!
Storefront Signage
Also known as "A-Frames" these big signs are places at the enentrance of our store, informing customers with exciting announcements.
Easter Egg Hunt A-Frame
Final Signage

Sign Making Process






Created with a quick turnaround, I demonstrated my understanding of design principles including color theory, typography, and layout. Inspired by the essence of springtime fun, I used vibrant and playful colors to captivate colors and inform them of the Trader Joe's Egg Hunt. Experimenting with character illustration and typography I was able to produce a design that resonated with diverse audiences. Trader Joe's had an egg-cellent turnout!
Product Displays
Signs that visually highlight a featured product, it's price, and occassionally a fun fact!
Pizza Topping Display





Above is my work for a "pizza toppings" display. Each sign emphasizes the price point of the item, the unit price, and SKU number to meet New Jersey requirements for grocery store signage. In addition, I included a fun sign to draw attention and bring everything together. Lastly, I used a color palette of pizza-like colors to ensure a sense of cohesiveness.
Licorice Twists Display




Above is my "Licorice Twists" Display. Cardboard, acrylic paint, POSCA Pens, and cardstock paper were used to complete this project. I cut out a rounded rectangle, painted it red to embody the licorice being sold, and added dark red curves to provide depth, texture, and a "twisted" look. Lastly, I replicated the typeface on the bag onto the sign to tie it all together with some interesting facts about our candy.
Value Signs
The purpose of these signs are to emphasize the "WOW" value of certain products Trader Joe's has to offer.







Additional Signage
Below is a gallery of signs I have designed and created placed aoround the store to hance customer engagement and increase sales.








