Graphic Designer
Having initially joined Colorlab, a film laboratory, as an Assistant Editor and Film Technician, my journey evolved into exploring graphic design. I transitioned to the sole graphic designer, crafting compelling promotions, advertisements, and animations. I utilized my knowledge of Adobe Suite to present various projects that aligned with Colorlab's mission and brand aesthetics. Below are selected projects completed for this company.
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Brand Style Guide
My biggest achievement was the creation of a comprehensive digital brand style guide, encompassing everything from color palettes to reusable social media templates. Click on the image below to view the finished product.
Preview Pages
Promos & Advertisements
Below includes social media posts for sales, advertisements, company announcments, illustrations, and animations.
Illustrated Content
Animated Content
Animated logo variations. One for their brand and one celebrating Pride Month.
Animated logo variations for Colorlab's client, National Film Preservation.
Business Card
Tasked with re-designing Colorlab's business card, we went beyond the ordinary. Ditching the traditional cardstock, we opted for a unique touch by printing on 35mm film stock, setting our card apart in the creative landscape of the film lab. I honed my creative problem-solving and design skills to navigate limitations such as sizing, layout, and color scheme, ultimately capturing the essence of Colorlab's brand identity.
Final Product Printed on 35mm Film Stock
Digital Business Card Mock Up
I navigated the challenges of designing the card on transparent film stock, ensuring legibility, consistent branding, and a unique retro touch to the lab's opening in 1972, all while using a limited color palette for print clarity.
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Below are drafts experimenting with color and layout.
